Elverta, CA – In a media release today, Concord-based Tsar Nicoulai Caviar has announced that they have acquired the assets and properties of Elverta-based Sterling Caviar, one of the oldest and largest caviar producers in the United States.
Sterling, facing financial difficulties, was forced into receivership in April after disputes with creditors over $24 million in debt. The acquisition by Tsar Nicoulai will not only expand the company’s reach but also ensure the continued operation of Sterling’s five fish farms located in Elverta, Wilton, Elk Grove, Ione, and Dixon.
“This acquisition allows us to compete on a global scale while reaffirming our commitment to sustainable and innovative aquaculture practices,” said Ali Bolourchi, president of Tsar Nicoulai Caviar.
Founded in the 1980s, Sterling Caviar pioneered sustainable sturgeon farming techniques, utilizing water recirculation systems and environmentally conscious practices. Tsar Nicoulai, established in 1984, also emphasizes sustainable practices and will maintain the respected Sterling Caviar brand.
Beyond Caviar: Expanding Sturgeon Production
This acquisition will not only increase caviar production but also expand the market for sturgeon meat. Recognizing the potential of sturgeon as a high-quality protein source, Tsar Nicoulai plans to introduce fresh and cured sturgeon products, offering consumers new and exciting ways to enjoy this locally sourced delicacy.
A Growing Industry
Aquaculture has become a significant contributor to Sacramento County’s agricultural economy. While the industry faced challenges during the pandemic, with a decline in revenue from $32.2 million in 2022 to $25.7 million in 2023, the acquisition of Sterling Caviar by Tsar Nicoulai signals a renewed focus on growth and innovation.
Sacramento: The Caviar Capital of the United States
The Sacramento region has emerged as the dominant producer of caviar in the United States, surpassing traditional sources like Russia. This is largely due to the successful cultivation of native California white sturgeon, a species that is sustainably farmed in the region.
A Commitment to Sustainability
Both Tsar Nicoulai and Sterling Caviar have a strong commitment to sustainable practices. They prioritize water conservation, minimize environmental impact, and adhere to strict quality control standards. This dedication to sustainability ensures that the caviar produced in Sacramento County meets the highest standards of quality and ethical production.
The Future of Caviar
This acquisition marks a significant milestone for the local aquaculture industry. By combining their expertise and resources, Tsar Nicoulai and Sterling Caviar will strengthen their position in the global caviar market and continue to elevate the reputation of Sacramento County as a leader in sustainable aquaculture.
